This Privacy Policy (“Policy”) governs how we collect, store, use, process and disclose the information that we collect online through DFS.com or any mobile app or digital platform (including the DFS WeChat Mini Program or any other digital platform operated by us or on our behalf from time to time) we may make available (together, the "DFS Platform(s)") or via a third-party website, in connection with one of our events or in one of our stores. This Policy is subject to all applicable data protection laws and regulations.
By accessing or using the DFS Platform, making requests to reserve products, placing orders for or purchasing our products or using our services, you agree that we will process your Personal Data in the manner described in this Policy.
We may revise this Policy from time to time on notice to you by posting the amended terms on the DFS Platform. By continuing to access or use the DFS Platform, make requests to reserve products, or place orders for or purchase our products after an updated Policy is posted, you are agreeing to the revised Policy.
The DFS Platform includes third-party platforms and may contain links to third-party platforms. DFS does not control these third-party platforms or the companies or individuals who maintain them. We are not responsible for the actions of these third parties, or for any of your Personal Data that you provide to them after you leave the DFS Platform.
This Policy was written in English. To the extent any translated version of this Policy we make available conflicts with the English version, the English version controls.
If you are making requests to reserve products in one of our stores in Europe, or are purchasing products in or using services provided by one of our stores in Europe, we refer to you in this Privacy Policy as a "European Customer", and the "European Customer-Specific Terms" in Section XIV of this Privacy Policy will also apply to you.
“Personal Data” means any information that relates to you from which it is practicable to ascertain your identity either directly or indirectly. Subject to applicable law, this may include the following:
• information you provide to us when you open an online account, download and register through a mobile app, make purchase on the DFS Platform or sign up for Loyal T or other DFS membership online or in-store, participate in a survey, competition, prize draw, giveaway or offeror sign up to attend one of our events, which may include the following:
o Name prefix (e.g., Mr., Ms.) and full name;
o Primary and secondary telephone numbers;
o Personal identifier (such as an identification card number or travel document details);
o Email address;
o National ID (where separately agreed);
o Physical address;
o Your account details with any third-party social media platform or other third-party service which you use from time to time to access the DFS Platform; and
o The name, personal identifier (such as an identification card number or travel document details) and mobile numbers of any person you nominate to complete your purchase and collect products from one of our stores on your behalf; and
o Country of residence;
• information we collect as you browse the DFS Platform, such as Location Data, Log Data, page views and links to third-party sites you access through the DFS Platform;
• information we collect as you make requests to reserve products through the DFS Platform, including details of the products you have reserved and your preferred location of pick-up;
• information we collect when you purchase our products, including details of the products you have purchased, payment instructions, details in your passport, your boarding pass or other travel related information (which may include demographical data such as age, gender, passport number and citizenship, date of birth and country of residence), your preferred location of product delivery or pick-up, and other transaction details;
• information you provide to us through the DFS Platform or when you interact with our customer service representatives (whether online or offline), in-store personnel and other personnel, such as your feedback, reviews, opinions or complaints about the DFS Platform, or our products and services;
• if you are a job applicant, information you provide us with as part of your job application and as part of any subsequent interview process, such as your professional references, and information about your education and job background; and
• if you are a contractor or commercial visitor to our premises.
"Location Data" means information regarding your location when you access the DFS Platform, including the IP address of the device or Internet service you use to access the DFS Platform, the location of your device when you access the DFS Platform, and your activity status.
"Log Data" means technical information we automatically collect when you use or access the DFS Platform, whether through cookies or otherwise as set out in Section V, including any unique identifier associated with your device, your browser settings and other information.
Where you provide us with any Personal Data relating to any other person (such as any person you nominate to complete your purchase and collect products from our stores on your behalf) you warrant and undertake that you have obtained and will maintain that person's consent to the collection and use of that person's Personal Data by us in accordance with this Privacy Policy and that you have explained to that person that their Personal Data must be processed by us in order to complete the purchase.
When you visit one of our brand partners in-store or participate in a branded promotion or event, our brand partners may also ask if you want to sign up to receive marketing communications directly from them about their events, products and services. If you provide your personal details to any of our brand partners, the use of that information will be governed by their privacy policy and cannot be managed through DFS. Please ask the relevant sales associate for details about their privacy policy and how you can manage your marketing communications preferences with them.
• to process your requests to purchase products or reserve products for subsequent purchase by you, including, as applicable, to process payments for products subsequently purchased and complete the delivery of products purchased by you at your requested location;
• to meet our contractual obligations to our landlord and airport authorities;
• to process your purchases and perform tax operations in our physical stores;
• to process your payment instructions when you purchase our products;
• to provide you with location-based services through the DFS Platform, such as personalized content;
• for customer service including assessing any complaint or payment dispute;
• to manage your registration to the DFS Platform or your subscription to Loyal-T or other DFS memberships from time to time;
If you are a European Customer, the above categories are processed on the basis of contractual necessity.
• to detect and prevent crime including fraud or other violations of applicable law;
• to keep records as may be required of DFS under applicable laws and regulations (whether in your jurisdiction of residence or elsewhere);
• to comply with applicable laws and regulations (whether in Hong Kong or elsewhere) and/or any request or demand by any law enforcement agent, regulatory authority or other government official (whether in Hong Kong or elsewhere);
If you are a European Customer, the above categories are processed on the basis of legal obligation.
• for archival and backup purposes in connection with the ordering and sale of our products;
• to better understand how you access and use the DFS Platform in order to improve and personalize the presentation of the DFS Platform to you;
• to conduct research, statistical analysis and behavioral analysis in relation to the DFS Platform, shopping habits and our products;
• to perform an automated processing of your personal data for the purposes of conducting analysis and sending communications based on your shopping preferences and interest, when you consented to receive marketing communications as set out in Section VIII below;
• to administer and protect our business and the DFS Platform, including troubleshooting, system maintenance, support, reporting and hosting of data, detection of intellectual property infringement or misuse of the DFS Platform;
• if you are a job applicant, to process your application as set out in Section VI;
If you are a European Customer, the above categories are processed on the basis of our legitimate interest to ensure the lawfulness and correct functioning of the DFS Platform and to improve our Services.
• to offer you marketing materials and advertising as set out in Section VIII; and
• to allow you to participate in surveys and other activities about our products.
If you are a European Customer, the above categories are processed on the basis of your consent.
To the extent permitted by applicable law, we may also collect Personal Data for other purposes directly related to any of the foregoing and for any other purposes as may be agreed to between you and us from time to time.
We may from time to time also use aggregate information about our customers to analyze and develop the products and services we offer, the effectiveness of our advertising and marketing and for related purposes. This information will not identify any individual in particular.
Where we need to collect Personal Data required by applicable law, or under the terms of a contract we entered into with you, and you fail to provide that Personal Data requested by us, we may not be able to provide you the requested service or complete your transaction.
With your consent, we may contact you by mail, telephone, social media, SMS, text/picture/video message, fax and email. These communications may include:
• communicating to you about new product launches and other promotional activities;
• communicating to you about our promotional events including member exclusive events, store openings and workshops;
• communicating in and out of store services, promotions and events;
• DFS membership programs, birthday offers, sampling, digital campaigns, roadshows, and in-store promotion updates;
• communicating joint promotions or events with commercial partners (such as shopping malls, department stores, banks, websites, charities or non-profit organizations); and
• cross brand joint promotions and/or events with brands within the DFS Group of companies (where permitted by applicable law).
If you want us to stop using your Personal Data for such direct marketing please: notify our Data Protection Officer at the address set out in Section XIV; follow the relevant instructions on our marketing communications; or follow the instructions as set out in certain service-specific guidance.
If you no longer wish to receive our newsletter, you can click the unsubscribe link at the footer of the newsletter.
We may share or transfer your Personal Data as follows:
• within the DFS Group and LVMH Group worldwide;
• with agents, contractors, third party service providers (such as those providing delivery, recruitment, administrative, telecommunications, computer services and other services in connection with the managing, processing and storage of your Personal Data) who will process your data on our behalf and following our instructions based on specific arrangements;
• with regulatory authorities, airport authorities, landlords and concession partners, and customs and tax authorities;
• if we or any member of the DFS Group is acquired or decides to sell or reorganize any relevant part of our business, to any actual or proposed acquirer, assignee, transferee or successor who agrees to assume our obligations to you under this Policy, including at the negotiation stage;
• with financial institutions, card or other payment instrument issuers, credit providers or debt collection agencies; or
• in order to comply with applicable laws or regulations (whether of your jurisdiction or elsewhere) or to protect our rights or property; in order to comply with a court order, subpoena or other legal process; in response to a request by a government authority, law enforcement agency or similar body (whether situated in your jurisdiction or elsewhere); or where we believe it is necessary to comply with applicable laws or regulations.
If you are a European Customer, when your Personal Data is transferred in countries which are not part of the EU, we will adopt necessary safeguards which include contractual agreements as Standard Contractual Clauses set forth by the EU Commission. As permitted by law, you may be entitled to request information concerning safeguards adopted for transfer to non EU Countries, including contractual agreements put in place, by contacting the DPO at the address set out in Section XIV.
• Access, Correction, and Deletion. You may have a right to request access to, correct and/or delete Personal Data we hold about you. Where required by law, we will facilitate your exercise of your rights.
• Promotional Emails. You may choose to provide us with your email address for the purpose of allowing us and our affiliates to send free newsletters, surveys, offers, and other promotional materials to you, including targeted offers from third parties. You can stop receiving promotional emails by following the unsubscribe instructions in e-mails that you receive. Although we will remove your name from our mailing list after receiving your request within the timeframe permitted by law, you may still receive mailings from us that had been initiated prior to your name being removed. If you decide not to receive promotional emails, we may still send you transactional communications, such as those about your account, to fulfill orders you have made, to ask you to rate the product you purchased, or other service-related communications.
• Promotional Text Messages.If you receive a text message from us that contains promotional information you can opt-out of receiving future text messages by replying “STOP.”
If you wish to exercise such rights, you may direct your request to our Data Protection Officer using the contact details in Section XIV. Please note that to the extent permitted under application law we may charge you a reasonable fee for providing such access.
If you are a European Customer, you have certain additional rights under applicable law which are described in the European Customer-Specific Terms in Section XV.
If you are a California resident, you have certain additional rights under applicable law which are described in the California Resident-Specific Terms in Section XVI.
• Children under 16 years of age who are European Customers should not use the DFS Platform.
• In other jurisdictions, children under 13 years of age (or such other age as may be determined by applicable law) should not use the DFS Platform.
A) DATA CONTROLLER
The Data Controller is:
• With regard to purchases in the Venice store, and performance of related tax operations: DFS Italia s.r.l. having its registered office at Milan, Corso Venezia no. 61 (Italy);
• With regard to online product reservation for subsequent purchases in store, your subscription to Loyal-T, and commercial/marketing activities on the website and related to Loyal-T: DFS Group Ltd, having its registered office at 8/F, Chinachem Golden Plaza, 77 Mody Road Tsimshatsui East, Kowloon, Hong Kong.
DFS Group Limited's representative in the EU is DFS Italia s.r.l.
B) YOUR RIGHTS
You may have the right:
• to request access to your Personal Data and obtain information concerning processing operations.
• to rectify your Personal data, or to have incomplete Personal Data completed, including by means of providing a supplementary statement.
• to request the erasure of your Personal Data, as well as the restriction of the processing, in the cases specified under applicable law.
• to request Personal Data you provided us in a structured, commonly used and machine-readable format and to request the transmission of those Personal Data to another controller, subject to specific conditions set forth under the law.
• to object to direct marketing activities, and to processing of Personal Data based on legitimate interest.
In addition, if you believe that your Personal Data have been processed unlawfully, you have the right to lodge a complaint to the competent data protection authority, such as that of your habitual place of residence.
C) DATA RETENTION
Your Personal Data will not be retained for a period of time exceeding what is necessary for the purposes for which it was collected and processed, in accordance with applicable law. In particular, your personal data will be retained for the time necessary to provide you with requested services, managing your transaction, registration or LoyalT subscription as well as for the function of the DFS Platform, unless you opt-out. In case of job applicants, we retain data until the closure of the job opening you have applied to.
We may also retain your Personal Data for the purposes of defending a right or a legal claim in judiciary proceeding or to fulfill a legal obligation, in accordance with applicable laws.
In some circumstances, we may anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
D) AMENDMENTS TO THIS PRIVACY POLICY
In case of amendments to this Privacy Policy which might significantly affect your rights as a registered user, we will provide you with prior notice.
A) INFORMATION FOR CONSUMERS
If you are a California resident you have the right to ask (i) that we grant you access to the personal information that we have about you, and (ii) that we delete the personal information that we collected from you. We do not discriminate against California consumers who exercise any of their rights described in this policy. In certain circumstances we may not be able to honor your access or deletion request.
Please address written requests and questions about your rights to dpo@dfs.com.
Note that, as required by law, we will require you to prove your identity. We may conduct an identity verification by phone call or email. Depending on your request, we will ask you to confirm your email address and may request additional information such as your name, the last item you purchased from us, or the date of your last purchase from us. Following a request, we will use reasonable efforts to supply, correct or delete personal information about you in our files.
In some circumstances, you may designate an authorized agent to submit requests to exercise certain privacy rights on your behalf. We will require verification that you provided the authorized agent permission to make a request on your behalf. Where required, You must provide us with a copy of the signed permission you have given to the authorized agent to submit the request on your behalf and verify your own identity directly with us.
We offer our customers a rewards program that provides certain perks, such as rewards, promotions and exclusive offers or events (“Loyal T”). when you sign up for Loyal T we will ask you to provide your name and email address. The value of your personal information to us is related to the value of the offers, events, products and services that you obtain when you redeem points. This value is based on the expense related to offering those offer, events, products and services .
You may withdraw from participating in Loyal T at any time by contacting customer service at clientservice@dfs.com. Visit the Terms and Conditions page (here) to view full program rules, including how to join.
B) INFORMATION FOR AUTHORIZED AGENTS
If you are an authorized agent submitting a request on behalf of an individual you must attach a copy of the following information to the request:
1. A completed Authorized Agent Designation Form indicating that you have authorization to act on the consumer’s behalf. Upon request, We can provide a copy of such Authorized Agent Designation Form.
2. If you are a business, proof that you are registered with the Secretary of State to conduct business in California.
If we do not receive both pieces of information, the request will be denied.
C) INFORMATION SHARING DISCLOSURE CHART
We do not “sell” your personal information. The table below indicates the categories of personal information we collect and transfer in a variety of contexts. Please note that because this list is comprehensive, it may refer to types of information that we collect and share about people other than yourself. In addition, we may disclose information when requested to government entities, auditors, lawyers, consultants, and other parties as required by law concerning any category (e.g., in response to a subpoena).”
If you have any questions, comments, or complaints concerning our privacy practices please contact the DPO at the address set out in Section XIV. We will attempt to respond to your requests and to provide you with additional privacy-related information.
Categories of Personal Information That We Collect | To Whom We Disclose Personal Information for a Business Purpose |
Identifiers – such as name, postal address, phone number, unique personal identifier, online identifier, internet protocol (IP) address, device ID, email address, account name, signature, social security number, driver’s license number, passport number, or other similar identifiers. | • Advertising networks • Affiliates or subsidiaries • Business partners • Data analytics providers • Internet service providers • Joint marketing partners • Operating systems and platforms • Other Service Providers • Payment processors and financial institutions • Professional services organizations, this may include auditors and law firms • Social networks |
Financial information – such as bank account number, credit or debit card number, or other financial information. | • Affiliates or subsidiaries • Business partners • Other Service Providers • Payment processors and financial institutions • Professional services organizations, this may include auditors and law firms |
Protected characteristics – such as race, gender, physical or mental disability, and religion. | • Affiliates or subsidiaries • Business partners • Other Service Providers • Payment processors and financial institutions • Professional services organizations, this may include auditors and law firms |
Commercial information – such as information about products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. | • Advertising networks • Affiliates or subsidiaries • Business partners • Data analytics providers • Internet service providers • Joint marketing partners • Operating systems and platforms • Other Service Providers • Payment processors and financial institutions • Professional services organizations, this may include auditors and law firms • Social networks |
Network activity data– internet or other electronic network activity information, such as browsing history, search history, and information regarding an individual’s interaction with an internet website, application, or advertisement. | • Advertising networks • Affiliates or subsidiaries • Business partners • Data analytics providers • Internet service providers • Joint marketing partners • Operating systems and platforms • Other Service Providers • Payment processors and financial institutions • Professional services organizations, this may include auditors and law firms • Social networks |
Geolocation data – such as precise physical location. | • Affiliates or subsidiaries • Business partners • Other Service Providers • Payment processors and financial institutions • Professional services organizations, this may include auditors and law firms |
Electronic and sensory data – such as audio, electronic, visual, thermal, olfactory, or similar information (e.g., pictures, a recording of a customer service call, security video surveillance footage). | • Affiliates or subsidiaries • Business partners • Other Service Providers • Payment processors and financial institutions • Professional services organizations, this may include auditors and law firms |
Professional/employment information – such as occupation and professional references. | • Affiliates or subsidiaries • Business partners • Other Service Providers • Payment processors and financial institutions • Professional services organizations, this may include auditors and law firms |
Inferences – drawn from any of the information listed above to create a profile | • Advertising networks • Affiliates or subsidiaries • Business partners • Data analytics providers • Internet service providers • Joint marketing partners • Operating systems and platforms • Other Service Providers • Payment processors and financial institutions • Professional services organizations, this may include auditors and law firms • Social networks |
If you have a Facebook account and are logged in, your visit to this Website will be associated with your Facebook user account.
We also use Facebook’s remarketing feature “Custom Audiences”. This feature enables the display of interest-based ads (“Facebook Ads”) to users of our website that are visiting Facebook or other websites that use this function. We pursue the interest of displaying ads to you that are relevant to your interests to provide you with a more interesting experience on our website.
Your browser automatically establishes a direct connection with the Facebook server to exchange the relevant data. We have no control over the extent and further processing of the data collected by Facebook using this tool and therefore we provide the information available to us: the integration of Facebook Custom Audiences provides Facebook with the information that you visited the relevant web page or clicked on one of our ads. In case you are logged into a “Facebook” service, Facebook can associate your visit with your account. Even if you do not have a Facebook account or are not logged in, there is a possibility that the provider ascertains your IP address and other identifiers and stores them.
If you have given your consent, we might pass your telephone number or e-mail address to Facebook to be able to display ads that are relevant to your interests.
Find out more about how the Facebook pixel is used for advertisement campaigns at https://fr-fr.facebook.com/business/help/742478679120153id=1205376682832142.
Find more information on Facebook’s data policy at https://www.facebook.com/policy.php.
DFS processes your personal data for the purposes of advertising, market research and demand-oriented offers designed by us and Facebook.
The legal basis for this processing is your consent given when you click on the cookie banner displayed when accessing our Website (Art. 6 (1) lit. a GDPR).
If you are logged in to Facebook, you can adjust your Facebook ads settings at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen.
Privacy policy
DFS Group Limited and its affiliates (“DFS”, “our”, “us”, or “we”) respect the privacy rights of our customers and others whose Personal Information we process. This policy provides you with information about how we collect your Personal Information, and the ways and channels for you to exercise your rights in our simplified Chinese Website, WeChat public account and WeChat mini programs (“DFS Online Service”).
The DFS Online Service may include third-party platforms and may contain links to third-party platforms. DFS does not control these third-party platforms or the companies or individuals who maintain them. We are not responsible for the actions of these third parties, or for any of your Personal Information that you provide to them after you leave the DFS Online Service.
1. Processed Data that We Collect
To provide you with the DFS products and services, we need your Personal Information to the necessary extent. If you choose not to provide any optional information, it will not affect your use of the essential functions of the products and/or services offered by DFS, however, in this case, we may not be able to provide you with certain functions or benefits that rely on such information. We will process your Sensitive Personal Information in strict accordance with PRC laws and regulations. Sensitive Personal Information is marked in bold and underlined to draw your attention.
DFS provides the following specific services for you and you may click the relevant link to know how we process your Personal Information in different channels:
WeChat mini programs
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Creating and Bundling a LOYAL T by DFS Member Account
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Display of Services and Products
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Online shopping
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Subscribing to Messages, Notifications and Reminders
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Personalized Recommendations
- Customer Service
You can browse WeChat mini programs without registering or logging into your account. When you use WeChat mini programs to create a LOYAL T by DFS member account, you are required to input your gender, name and mobile phone number. We will use such information to verify your identity and create the account.
To display the service and products, and comply with our legal obligations, we will collect certain device information and network log information, including IP address, device name, device model, version of operating system and application, screen resolution and language. When you search products in the WeChat mini programs, we will collect and record you search history.
You can authorize the permission of geographic location information to display the nearest DFS offline store on the homepage.
When you place an order on WeChat mini programs, we will collect the necessary Personal Information for fulfilling your order and issuing relevant electronic invoices. If you have registered and logged into the LOYAL T by DFS member account, your membership information will be automatically displayed on the checkout page; if you place on order as a visitor, you are required to input your name, gender and mobile number. You can provide your email address to get more information related to your order.
For the users who choose DFS Macau offline stores as the pick-up store, we provide the local courier service. You can contact the customer service to confirm your shipping address if you chose such service.
The order information will also contain your order number, the amount paid and the method of payment.
During your payment, we will not collect your Personal Information, but we need to share your order number and transaction amount with WeChat so that it can confirm your payment instruction and complete the payment.
You can choose whether to accept special notifications of products and services sent by DFS. Based on your authorization, we will use your mobile phone number or email to send such notifications to you. You can choose to set the contact information or unsubscribe to such notifications through the option provided in the message.
We will show you activities that may be of interest to you based on your Union ID. If you want to turn off personalized recommendations, you may refer to Section 8 for relevant operations.
When you contact or communicate with our customer service, we will record the name, preferred contact method (such as through email or phone) and any information you choose to provide, which may contain your Personal Information.
Official website
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Login and Activate a LOYAL T by DFS Member Account
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Online shopping
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Customer Service
When you use official website to login or activate a LOYAL T by DFS member account, you are required to input your membership ID, mobile phone number or email address. We will use such information to verify your identity and activate the account.
When you place an order on our official website, we will collect the necessary Personal Information for fulfilling your order. If you have registered and logged into the LOYAL T by DFS member account, your membership information will be automatically displayed on the checkout page after login; if you place on order as a visitor, you are required to input your name, title and mobile phone number (email address as optional). The order will also contain your order number, the amount paid and the method of payment.
When you contact or communicate with our customer service, we will record the consultation content and any information you choose to provide, which may contain your Personal Information.
WeChat official accounts
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Following WeChat official account
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Message and communication
When you follow our WeChat official account, we will collect your WeChat nickname and avatar.
When you send us messages on WeChat official account, or communicate with our customer service, we will collect the text, voice, picture and/or video content you send to us (which may contain your Personal Information) and record the consultation content.
DFS offline stores
When you shop in a DFS offline store, we will collect Personal Information required for fulfilling your order, including your LOYAL T by DFS membership information, the products you purchased, your order number, the amount paid and the method of payment. We may collect your name and passport number if you need us to assist you to apply for tax return in applicable jurisdictions.
Information we collect from the third-party partner
When you choose to sign up Loyal T by DFS membership or other DFS membership using online services operated by our partners such as SZDF x DFS Hainan WeChat mini program, the third-party partners may share your following Personal Information with us: salutation, name, mobile number, gender, Union ID, Open ID, country code, consent of receiving marketing push, to achieve sign up for LOYAL T by DFS membership.
In addition, if you provide any Personal Information as described above on behalf of any other person, you should ensure that you have obtained his/her express consent or authorization to share his/her Personal Information (including name, mobile number and address) with us and should guarantee that such information is valid, accurate and not misleading in any way.
Others
For other purposes you have then agreed to or based on other legal basis for Personal Information processing, we may collect and process your Personal Information in other circumstances, for example, the Personal Information you provide to register for our vendor- or partner-specific platform.
We may hold events from time to time. If you book or participate in an event, we may collect your Personal Information with your consent.
2. Children Data
Protecting the safety and privacy of children is very important to DFS. We do not knowingly collect or use the Personal Information of minors under the age of 14. If you are aged under 14, please do not submit any Personal Information without the express consent and participation of your parent or guardian.
However, due to technical limitations, in certain cases, such as when providing DFS Online Service, we are unable to identify the age of the users. If you believe that we have collected Personal Information of a minor without the parent or guardian’s express consent, please contact us at DPO@dfs.com and we will delete this Personal Information.
3. Information We Collect Through Automation Technology
(1) Cookies
Browsing on the official website results in the deposit of cookies, with your consent where required.
Cookies are stored on your device when you have browsed the official website. Cookies are small text files which are likely to be stored in a dedicated space on the hard drive of your device (computer, tablet, smart phone, etc.) when you consult an online service using your browser.
The deposit of certain cookies on your device requires that you give your prior consent. Thus, as soon as you access our official website, an information banner indicates that we are using this technology and that by clicking on "Accept cookies", you agree to the deposit of these cookies on your device.
The cookies used on our official website are categorised, as follows:
“Strictly necessary” cookies: DFS uses cookies that are “strictly necessary” for the functionality of the website. These cookies are essential to enable users to visit the website and fulfil express requests from the users (e.g., cookies that allow you to hold items in your cart while you shop online, or cookies that temporarily store the contents of an online form). A deactivation of this type of cookies will reduce all or part of the functions of the website.
“Statistic” or “Performance” cookies: Analytics cookies gather general information on how users use a website, e.g. which pages users visit most frequently and whether they receive any error messages from websites. The data collected with these cookies will not be merged with any other information of the visitors of the website. All information collected through this type of cookies exclusively serves the purpose to comprehend and improve the functionality and services of the website.
For doing so, DFS uses cookies such as:
Cookie | Third party | Privacy policy |
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_gid; ; _gscs; _gscbrs; _gscu; _gat ; _utma; _gat_UA; _utmc ; _ga; _shopify_sa_p; _gclxxxx | Google Inc. | https://policies.google.com/privacy?hl=en |
S_cc | Adobe | https://www.adobe.com/cn/privacy/policy.html |
Curalate.com | Bazaarvoice | https://www.bazaarvoice.com/legal/privacy-policy/ |
Inspectlet.com | Inspectlet | https://www.inspectlet.com/terms-of-service#privacy |
_s; _shopify_fs; _shopify_sa_t ; _y; _shopify_s; | Shopify | https://www.shopify.com/legal/privacy |
AKA_A2 | Akamai | https://www.akamai.com/legal/privacy-and-policies |
x-ms-routing-name; GRIDSUMID; UDMP_SERVER_SIGN; gs_tc | Gridsum | https://www.gridsum.com/ |
“Functional” cookies: These cookies allow the website to remember choices you made and your preferences (for example, cookies that allow you to register/sign-up for events, purchase products and/or services, or cookies that allow you to set the language or the currency).
DFS uses the following cookies:
Cookie | Third party | Privacy policy |
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_pk_id* | Matomo | https://fr.matomo.org/privacy-policy/ |
_zm_id; _gd; _ga; _gat; _zm_lev; _gid; _zm_p; _pk_id | Zmags | https://www.creatorbyzmags.com/privacy-policy |
__utmc; __utmb; __utma; __utmz; _utmt; | Jrni | https://www.jrni.com/privacy |
These cookies are kept for a maximum of thirteen (13) months. This period is not extended by your new visits of the website.
“Advertising” cookies: Targeting and advertising cookies are used to better customize advertisements to your interests. They limit the number of times the same advertisement is shown to you, evaluate the efficacy of an advertising campaign, and analyse how the viewing of a certain advertisement influences the behavior of individual users. These cookies are usually placed by advertising networks with the consent of the respective website operator. They register a user’s visit of the website and either pass such information on to other entities, e.g., advertising companies, or directly adapt advertisements accordingly, so that, based on your browsing behaviour, you will be shown exactly advertisements which may potentially interest you.
DFS uses the following cookies for advertising:
Cookie | Third party | Privacy policy |
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test_cookie; IDE;NID; _gat | Google Inc. | https://policies.google.com/privacy |
VISITOR_INFO1_LIVE; YSC; GPS; CONSENT | YouTube | https://www.youtube.com/intl/ALL_fr/howyoutubeworks/our-commitments/protecting-user-data/ |
Fr; _fbp | https://fr-fr.facebook.com/policy.php | |
Demdex; AMCV_ | Adobe | https://www.adobe.com/fr/privacy.html |
B | Yahoo | https://policies.yahoo.com/ie/fr/yahoo/privacy/index.htm?redirect=no |
webdissector | Gridsum | http://www.dissectorgridsum.com/products/2019-08-28/7.html |
sessionID; CMBMP | Ipinyou | http://en.ipinyou.com/privacy |
Facebook Pixel: We utilize “Facebook Pixel” of Facebook Ireland Ltd. The Facebook Pixel enables us to group the visitors to our official website into specific target groups to have relevant advertisements (“ads”) displayed to you on Facebook. We do not have access to the data collected (e.g. IP addresses, information of the web browser, location of the website, buttons you clicked on, Pixel IDs and other features), we may only use the data to display certain ads.
If you have a Facebook account and are logged in, your visit to the official website will be associated with your Facebook user account.
We also use Facebook’s remarketing feature “Custom Audiences”. This feature enables the display of interest-based ads (“Facebook Ads”) to users of our official website who are visiting Facebook or other websites that use this function. We pursue displaying to you ads that are relevant to your interests, in order to provide you with a more enjoyable experience on our official website.
Your browser automatically establishes a direct connection with the Facebook server to exchange the relevant data. We have no control over the extent and further processing of the data collected by Facebook using this tool; and therefore, we provide the following information available to us: the integration of Facebook “Custom Audiences” provides Facebook with the information that you visited the relevant web page or clicked on one of our ads. In case you are logged into a “Facebook” service, Facebook can associate your visit with your account. Even if you do not have a Facebook account or are not logged in, there is a possibility that the provider ascertains your IP address and other identifiers and stores them.
If you have given your consent, we may pass your contact number or e-mail address to Facebook, to enable the display of ads that are relevant to your interests.
Find out more about how the Facebook pixel is used for advertisement campaigns at https://fr-fr.facebook.com/business/help/742478679120153id=1205376682832142.
Find more information about Facebook’s data policy at https://www.facebook.com/policy.php.
DFS processes your Personal Information for the purposes of advertising, market research and demand-oriented offers designed by us and Facebook.
The legal basis for this processing is your consent given when you click on the cookies banner displayed when visiting our official website.
If you have logged into Facebook, you can adjust your Facebook ads settings at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen.
You may deactivate the ability of the cookies which analyse your browsing activities on this website. Some browsers indicate when a cookie is being sent and allow you to decline cookies on a case-by-case basis.
(2) Third-party Codes and SDKs
In order to provide you with better experience, we may collect your Personal Information through third-party codes or SDKs to help us provide you with more all-around services. We will endeavor to control and protect the collection of your Personal Information, only upon your consent. For the types of third-party codes deployed in the official website, please refer to the detailed information of the SDKs specified in the SDK List in Attachment 1.
(3) System Permissions
In order to provide you with products and services, we may need your authorization to turn on relevant permissions to collect relevant information when you use our WeChat mini programs. Please note that by turning on these permissions, you authorize us to collect and use such Personal Information to implement the aforesaid functions. By turning off these permissions, you withdraw your authorization and we will no longer collect or use your Personal Information, but we will not be able to provide you with the functions requiring such permissions. Your decision to turn off permissions will not affect the processing of Personal Information previously carried out based on your authorization.
Location-based extensions: If you use the function of displaying nearby DFS offline stores on DFS WeChat mini programs, you need to turn on the permission for access to your location to collect your location information (we only collect your geographic location at that time, and will not combine your location information from time to time to determine your whereabouts).
4. Entrusted Processing, Sharing with Third Parties, and Transfer of Your Personal Information
Your Personal Information will be processed by DFS and its business partners.
In this regard, your Personal Information may be processed by the DFS departments and personnel, such as:
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Concierge and alteration services;
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Sales assistants in the offline stores;
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DFS Customer Relationship Management Department for managing your LOYAL T by DFS membership.
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DFS Communication Department for the management of your requests and questions, and for sending you newsletters;
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DFS Security Department for managing the cybersecurity of the website;
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DFS Legal and Compliance Department for the management of any possible fraudulent acts or legal actions.
Entrusted Processing
Within the framework of the provision of its services, DFS may entrust third-party service providers to assist us in providing relevant operation and service support, and transmit or grant access to your Personal Information for technical, logistical or commercial reasons (such as clients service providers, customer service providers, website security and maintenance service providers, fraud management service providers, technical service providers in charge of sending emails and newsletters, anti-spam and anti-robot service providers and data analytics service providers).
Sharing with Third Parties
For the purposes described in this Privacy Policy, we may share your Personal Information with the following third parties:
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Payment institutions: In order to fulfill your order, we need to provide your order number and order amount to WeChat for them to confirm your payment order and complete the payment;
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Delivery and pickup service: In order to fulfill your order, we need to share the recipient’s name, shipping address and mobile phone number provided by you with SF Express and Jet Global Logistic Limited to facilitate the courier service for you; if you designate a pickup service provider to pick up your order on your behalf at DFS offline stores, we need to share with such pickup service provider your Personal Information which may include your full name, contact number, postal address, ID card number and copy of ID card;
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Affiliates of DFS: For the purpose of providing you with products and services, only to the extent necessary and lawful, we may share your Personal Information with DFS Affiliates (please see definition below) located in or outside Mainland China;
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Data analytics service providers: For the purpose of providing you with personalized content and improving the quality of our services, only to the extent necessary and lawful, we may share your Personal Information with data analytics service providers (e.g. Baidu Analytics, Google Analytics, Tencent Youshu and WeData);
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Promotional offer partners: For the purpose of providing you with product offers and discounts, only to the extent necessary and lawful, we may share your Personal Information with relevant partners. For example, when you get coupons or promotional codes at the Ctrip platform and use the same to purchase products at DFS offline stores, we may share your transaction information with Ctrip for the purpose of calculating applicable discount.
DFS may share Personal Information with governmental authorities, regulatory authorities and law enforcement authorities for the purpose of complying with our statutory obligations. DFS may also disclose your Personal Information to third parties if this is required by law, a statutory provision or legal decision or if such communication is required in order to protect and defend our rights.
Disclosure of Your Personal Information
To the extent permitted by applicable laws and regulations, we may also disclose your Personal Information where we believe it necessary to implement our terms and conditions or to protect the rights, property or personal safety of another DFS customer, any member of the public or DFS.
Other than as otherwise set out in this Privacy Policy, and to the extent permitted by applicable laws and regulations, we will disclose specific information without your permission only when required by laws and regulations, or we in good faith believe that such action is necessary to investigate or protect against suspected criminal activities to our customers, users, employees, or property (including this website), or others.
Except for the above cases, your Personal Information will not be transferred or made accessible to any third parties, subject to any restructuring of DFS, including a total or partial asset transfer, merger, absorption, acquisition, demerger and in general any reorganization operation, subject to appropriate security and confidentiality measures, and prior notice of the name and contact information of the recipient(s). We will request the recipient(s) to continue to comply with DFS’ obligations hereunder.
5. Data transfers to third countries
Since DFS is an international group and works with data processors located abroad, the recipients of your Personal Information may also be located outside Mainland China in countries/regions where they run their activities such as Singapore, Hong-Kong SAR, Macau SAR and Japan (this list is not exhaustive). For example, when you pick up online-ordered products in DFS overseas offline stores, your Personal Information will be shared with DFS overseas entities operating the stores.
Any transfer of data outside Mainland China will be governed by appropriate guarantees, notably security assessment (where applicable), personal information impact assessment, and contractual safeguards, in accordance with the regulations applying to the protection of Personal Information such as the Personal Information Protection Law of the People’s Republic of China.
You may check the name and contact information of the overseas recipients, the purpose and method of processing, the types of Personal Information processed and the mechanism in which you can exercise your rights as a data subject by referring to the List of Overseas Recipients in Attachment 2.
6. Security
We use a variety of security technologies and procedures for the purpose of preventing the loss, misuse, unauthorized access or disclosure of your Personal Information. We have an emergency plan against network security incidents to promptly deal with system bugs, computer viruses, network attacks, network invasions and other security risks. In case of an event with damage to the network security, we will immediately initiate the emergency plan, take relevant remedial measures and report to competent authorities as required by applicable laws. We may notify you in a timely manner of such event by text, telephone, email or such other means of contact as provided by you. If it is difficult for us to notify the users one by one, we will make a public announcement through reasonable and effective means. The safety and security of your Personal Information also depends on you, so you should keep your log-on credentials and passwords secure and confidential. In the event that we are required by law to inform you of a breach to your Personal Information, we may notify you electronically, in writing, or by telephone, if permitted to do so by law.
7. Data Retention
DFS will only retain your information
(i) for as long as we require to fulfil the necessary purposes of processing your Personal Information as stated in this Privacy Policy, and
(ii) for as long as we are required to retain your information under applicable laws or administrative regulations. For example, your transaction information may be stored for at least three years according to the provisions on limitation period of civil action. Your Personal Information will be securely deleted or disposed of thereafter.
8.Your rights
In accordance with the regulations in force, you have the following rights:
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Right of Access and Modification
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Right to Obtain a Copy of Your Personal Information
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Right to Withdraw Consent
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Right to Restrict or Object to Processing
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Right to Unsubscribe Notifications and Messages
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Right to Object to Personalized Recommendations
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Right of Deletion
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Right of Deregistration
You may access or modify your account information and order information via “My DFS account” or “My” or the “module of payment and settlement” in our website and WeChat mini programs.
If you need access to or modification of other Personal Information generated in the course of your purchase of our products or use of our official website and WeChat mini programs, you may contact us through our Data Protection Officer (“DPO”) using the contact details set out below.
You have the right to obtain a copy of your Personal Information. If you need a copy of your Personal Information collected by us, you may contact us at any time. To the extent in compliance with applicable laws and technically feasible, we will provide a copy of your Personal Information to you upon your request. You may contact us in the same manner as set out below.
If you wish to withdraw your consent to other use of your Personal Information, you may contact us in the same manner as set out below. You can also withdraw all authorization to continue to collect your personal information by deregistering your account. If you withdraw your consent to the use of Personal Information, you may not be able to use relevant products and/or services normally.
You have the right to restrict or object to the processing of your Personal Information by others. We will make available a way for you to restrict or object to the processing of your Personal Information as required by applicable laws. You may contact us in the same manner as set out below.
If you choose not to receive any notifications or marketing or promotional messages from us, please contact us in the same manner as set out below. If you indicate that you no longer wish to receive such messages, we will no longer contact you for such purposes. We will make reasonable efforts to meet your requirements in a timely manner. Your choice to unsubscribe any notifications or marketing or promotional messages from us will not (a) prevent us from communicating with you by email or other means regarding your current or past relationship with us, (b) prevent us (including our employees, contractors, agents and other representatives) from accessing or viewing your Personal Information during the maintenance and improvement of our database and website; or (c) prevent us from otherwise using your Personal Information in accordance with this Privacy Policy.
Certain of our websites and applications provide targeted services for you based on your characteristics. You may turn off personalized recommendations through “My DFS account” in such websites and mini programs.
You have the right to request that your Personal Information be deleted if: (a) we violate laws or regulations in collecting or using your Personal Information; (b) we have no lawful basis for collecting your Personal Information or you have withdrawn your consent; (c) we collect or use your Personal Information in violation of our agreement with you; (d) you deregister your account; or (e) we no longer provide products or services to you.
Please note that if the Personal Information you have requested to delete is necessary for the performance of certain services, we may not continue to provide such services to you. This will not, however, prevent us from providing other services that are not related to that Personal Information.
If you would like to deregister your account, please contact us in the same manner as set out below and we will take reasonable steps to deregister your account. We will delete your Personal Information upon your request or as required by laws and regulations. Unless we have to retain certain data due to legal reasons, we will only process such data to the extent required by laws and regulations and will not use them in our daily business activities.
9. Problems, Queries or Complaints
If you have any queries relating to our Privacy Policy, or if you have any problems or complaints about your Personal Information (including requesting access to or correction of your Personal Information or making a privacy complaint), please contact the operator of each channel through the contact information below: -
Channels | Entity name | Contact |
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DFS Hong Kong Official E-shop WeChat Mini Program | DFS GROUP LIMITED | DPO@dfs.com |
DFS Macau Official E-shop WeChat Mini Program | DFS COTAI LIMITADA | DPO@dfs.com |
Customer Connect WeChat Mini Program | DFS GROUP LIMITED | DPO@dfs.com |
DFS WeChat Public Account | DFS Business Consulting (Shanghai) Co.Ltd. | DPO@dfs.com |
DFS official website (https://www.dfsglobal.cn/cn) | DFS GROUP LIMITED | DPO@dfs.com |
We will use our reasonable efforts to respond to your request in a timely manner and will respond to your request within 15 business days after we receive your request and complete the verification of your identity.
10. Changes to This Privacy Policy
In the event of a change to this Privacy Policy, DFS will inform you of the update. If we make a material change to this Privacy Policy, we will contact and explain to you such material change in a more prominent manner.
Definitions
Personal information refers to various types of information recorded by electronic or other means that can be used individually or in combination with other information to identify a particular natural person or reflect the activities of a specific natural person.
Sensitive Personal Information refers to the personal information that is likely to result in damage to the personal dignity of any natural person or damage to his or her personal or property safety once disclosed or illegally used, including such information as biometric identification, religious belief, specific identity, medical health, financial account and whereabouts and tracks, as well as the personal information of minors under the age of 14.
DFS Online Service refers to simplified Chinese websites, WeChat public accounts and WeChat mini programs, specifically:
- The official website of DFS: https://www.dfsglobal.cn/;
- WeChat mini programs: DFS Hong Kong Official E-shop Mini Program, DFS Macau Official E-shop Mini Program and Customer Connect Mini Program;
- DFS WeChat Public Account;
- Other online services to which this Privacy Policy applies.
DFS Affiliates refers to the entities in the list in Attachment 3.
Release date: February 9, 2022
Effective date: February 9, 2022
Attachment 1 SDK List
SDK Name | Purpose | Type of Personal Information Collected | Specific Personal Information | SDK Provider | Link to Privacy Policy | Whether Personal Information will be transferred abroad |
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Baidu Analytics | Tracking of users’ browsing behavior to provide personalized content and improve services | Device data, behavior data |
IP address, Visit ID, Country/Region |
Baidu | https://tongji.baidu.com/web/help/article?id=330&type=0&castk=LTE%3D | No |
Google Analytics | Tracking of users’ browsing behavior to provide personalized content and improve services | Device data, behavior data, order data |
IP address, Visit ID, Country/Region, Gender, WeChat Open ID\Union ID |
Google Inc. | https://policies.google.com/privacy?hl=en-US | Yes |
Tencent Youshu | Tracking of users’ browsing behavior to provide personalized content and improve services | Device data, behavior data, order data |
IP address, Visit ID, Country/Region, WeChat Open ID\Union ID |
Tencent Cloud Computing (Beijing) Co., Ltd. | https://youshu.tencent.com/portal-web/help.html | No |
Attachment 2 List of Overseas Recipients
Overseas Recipient | Contact Information | Purpose and method of processing | Type of information | Way of exercising right |
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DFS Group Limited | 15/F, One Taikoo Place, 979 King’s Road, Quarry Bay, Hong Kong | Global order and product management; membership management | Transaction information, name and contact information; LOYAL T by DFS membership registration information, and transaction information associated with LOYAL T by DFS membership; membership card and points information | DPO@dfs.com |
DFS Group Limited | 15/F, One Taikoo Place, 979 King’s Road, Quarry Bay, Hong Kong | Data analysis and personalized recommendation | User online behavior data and purchase history; WeChat profile information of users of DFS WeChat Public Account | DPO@dfs.com |
Attachment 3 List of DFS Affiliates
DFS Affiliates | Contact Information | Way of exercising right |
---|---|---|
DFS Australia Pty Limited | Level 2, 155 George Street Sydney, NSW 2000 | DPO@dfs.com |
DFS Business Consulting (Shanghai) Co., Ltd. | Unit 548 Shanghai Center, 1376 Nanjing Road West, Shanghai, China 200040 | DPO@dfs.com |
DFS (Cambodia) Limited | No. 18, Street 432, Sangkat Boeung Trabek, Khan Chamkarmorn, Phnom Penh, Cambodia | DPO@dfs.com |
DFS Cotai Limitada | Estrada do Istmo, Studio City, level 2, shop 2042-2047, Cotai, Macau | DPO@dfs.com |
DFS France SAS | 21 rue de La Monnaie - 75001 Paris | DPO@dfs.com |
DFS Group Limited | 15/F, One Taikoo Place, 979 King’s Road, Quarry Bay, Hong Kong | DPO@dfs.com |
DFS Group L.P. | 1580 Francisco Street 90501, Torrance, California, USA | DPO@dfs.com |
DFS Guam L.P. | 1296 Pale San Vitores Road, Tumon Guam 96913 Tamuning Guam | DPO@dfs.com |
DFS Italia S.r.L. | Sestiere Castello 6073 CAP 30122 Venezia | DPO@dfs.com |
DFS Korea Limited | #201-9 Sanggadong, 62 Boramae-Ro, Gwanak-Gu, Seoul (Bongcheondong, BoramaeSamsung Apt) | DPO@dfs.com |
DFS Middle East LLC | Abu Dhabi International Airport, PO Box 32988, Abu Dhabi, UAE | DPO@dfs.com |
DFS New Zealand Limited | c/o Quigg Partners, Level 7, 36 Brandon Street, Wellington Central, Wellington 6011, New Zealand | DPO@dfs.com |
DFS Okinawa K.K. | Naha Airport Building, 150 Aza-kagamizu, Naha City, Okinawa, Japan | DPO@dfs.com |
DFS Retail (Hainan) Company Limited | C-1605, East tower, No. 11 Glory City, Haikou, Hainan province, China | DPO@dfs.com |
DFS Saipan Limited | P.O. BOX 500258, Saipan MP 96950 | DPO@dfs.com |
DFS Venture Singapore (Pte) Limited | 750 Chai Chee Road, #02-01 to 05, ESR BizPark at Chai Chee, Singapore 469000 | DPO@dfs.com |
DFS Vietnam LLC | 5th Floor, SASCO Building, No. 45 Truong Son Street, Ward 2, Tan Binh District, Ho Chi Minh City, Vietnam | DPO@dfs.com |